Brand assets

The Pardalux brand,
exactly as approved.

Every approved logo, color, and rule in one place. Download the wordmark, copy the palette, and keep the brand sharp everywhere it appears.

The approved Pardalux wordmark, light primary version
The wordmark

Two approved versions. Nothing else.

The Light primary leads on light backgrounds. The Noir leads on dark. Both carry the pardalis claw etching in the P. Never re-typeset, recolor, or redraw the mark.

Pardalux wordmark, light primary: dark P with red claw etching, blue A, gold LUX

Light primary

For light backgrounds. Dark P with the Fiamma red claw etching.

SVG PNG
Pardalux wordmark, noir: bone P with knockout claws, blue A, gold LUX

Noir

For dark backgrounds. Bone P with Panther knockout claws.

SVG PNG
The palette

Five colors. Zero guesswork.

Click any swatch to copy its hex code.

Voice of the brand

Instinct. Vision. Light.

Tagline

Instinct. Vision. Light.

Signature line

We bring out the hunter in you.

Typography

Sora

Wordmark and headings set in Sora Bold. Body copy stays clean and human.

Usage rules

Keep the mark fierce.

Do

  • Use the approved SVG or PNG artwork exactly as provided.
  • Give the wordmark clear space on all sides.
  • Place Light on light backgrounds, Noir on dark.
  • Let the claw etching stay subtle. It rewards a second look.

Do not

  • Never stretch, distort, or re-typeset the wordmark.
  • Never recolor the letters or the claw etching.
  • Never redraw the claws or add effects, shadows, or outlines.
  • Never place the mark on clashing or low-contrast backgrounds.